Welcome from the Chief

Drowning prevention and water safety messages

The Service is supporting The National Fire Chiefs Council (NFCC) Water Safety and Drowning Prevention campaign ‘Be Water Aware’, running from 23 - 29 April.

Drowning is one of the UK's leading causes of accidental death. Each year more than 300 people drown after tripping, falling or just by underestimating the risks associated with being near water. Many more people are left with life changing injuries in water related incidents.

The latest WaID statistics relate to 2016 and show there were 648 water related fatalities, 315 of these were accidental drownings.

As a Service, we have assisted in numerous rescues or evacuations of persons from water - and know all too well how reservoirs, lakes, rivers and other inland water can put your life or the lives of your loved ones at risk.


Be water aware

Drowning prevention and raising awareness is better than response and rescue or recovery - the fire and rescue service has successfully reduced the number of fire deaths by focussing on prevention work and now we must apply the same principle to tackling drowning.


People can make changes to their behaviour which may reduce their risk of drowning  - and knowing how to respond quickly, safely and appropriately can help save lives.


Messages will be posted on Twitter using the hashtag #BeWaterAware and I’d ask everyone to help us by sharing these messages.  




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